Here at Brickstuff, we work hard every day to create the
most amazing light, sound, motion, and video products we can think of—all with
the goal of making your models more awesome than you ever imagined they could
When it comes to enhancing your models and sets, we know you
have more product and brand choices today than ever. You can find light kits for almost any LEGO®
set on Aliexpress, eBay, Amazon, and other sites for $20 or less. We’re not in the business of creating “just
another light kit,” which is why we only invest time and research to create a Brickstuff
Premium Kit when we feel we have features to offer that you can’t find anywhere
else. This may be the biggest difference
between Brickstuff and the other companies out there: we’ll never have Premium
Kits for every LEGO® set, but the Premium Kits we do offer will be unlike
anything you can get anywhere else. That’s
our pledge to you.
Our customers already know this, but we’re a small
company. Like, really small. There are just three of us working hard in
our Minnesota, USA HQ to create, assemble, pack, ship, and support more than
200 products. Because we want to make
sure every customer has a great experience, there is a limit to the number of
Premium Kits we can offer for sale at any given time.
We receive e-mail requests almost daily from customers
requesting a Premium Kit for various LEGO® sets. And with LEGO® releasing new sets at a faster
pace than ever before, these requests pile up quickly! We’d love to be able to address every one and
create a kit, but we simply can’t do it with our limited time and staff.
Taking inspiration from the IDEAS program created years ago
by LEGO®, today we’re launching the Brickstuff Customer Wishlist Program. This will allow customers interested in
seeing us create a Premium Kit for a specific LEGO® set to show their support
by agreeing to make a one-time support pledge payment (currently $50) after 50
messages of support have been received on the Wishlist Community Page for the
We’ll allow up to six months for 50 messages of support to
be received. Interested customers can
reply to the topic for the set they’re interested in on the Wishlist Community
Page, and add any feature requests they may have. We think the best Premium Kits are created
taking customer feedback into consideration, so don’t be shy with your feature
requests when pledging your support!
If we receive 50 messages of support before the end of the
six-month period, we’ll approve the project for further evaluation. During the next 4-6 weeks, we’ll look in
depth at feature requests and see how many we can implement in a
reasonably-priced Premium Kit. We’ll
then set a retail price, and reply to each supporter with the feature list and
price. We’ll also send a PayPal invoice
at that time to collect their $50 support payment. By making this payment, customers will be committing to purchase the kit when it becomes available—as a result, support
payments are non-refundable.
If we don’t receive 50 support messages in the six-month
period, unfortunately we will be unable to move forward with the project.
If we do receive 50 support messages, but less than 50
support payments after sending PayPal invoices, unfortunately we will be unable
to move forward, and all support payments received will be refunded.
If we receive at least 50 payments, we’ll move forward with
set design and production! We’ll create
an e-mail group for all supporters, and we’ll keep in touch during kit
development with updates and estimated completion/shipping dates.
When kits are ready, we’ll send coupon codes worth $50 to
each supporter, to compensate them for their early support pledge, and
customers can then use the coupon to receive a discount when purchasing their
kit on our website.
This is a new program for us, kind of a combination of IDEAS
and Kickstarter. We think it allows us
to gauge interest in new kits for our team to focus on creating, and it also
gives us a way to let customers directly shape our product roadmap as well as
the features for new Premium Kits. It’s
different from the approach taken by the other companies, but then no other
company creates the kind of Premium Kit experience we do at Brickstuff.
If you have an idea you'd like to contribute, head on over to the New Product Ideas
Community page and make a new post with your request. You'll be asked to create a new account if you don't already have one in our Community site.
As always, thank you for your support and ideas—keep ‘em